Week 2 MEDIA FORM

TASK１：Get photograph at least 10 different media forms, and describe them. Make sure you note your reference if you get the photographs from.

Electronic Media

Electronic media is the kind of media which requires the user to utilize an electric connection to access it. It is also known as 'Broadcast Media'. It includes television, radio, and new-age media like Internet, computers, telephones, etc.

1.Radio

Radio is often described as the "captive electronic medium" because it reaches people while they are doing other things - in their cars, on the way to and from work, in their homes and offices, even while they exercise with a Walkman.

Advertising on the radio with catchy jingles and phrases is a tried and tested means of communication.

Reference: http://legacy.kctcs.edu/newspublications/stylebook/mediatypes.htm

2.Television

Television is different from all other media in that it demands visual presentation of your message. Television appeals both the auditory and visual senses, and hence is an important communication device as it beholds the attention of the audience. This category also includes electronic media like movies, CDs and DVDs as well as the electronic gadgets.

Reference: http://legacy.kctcs.edu/newspublications/stylebook/mediatypes.htm

Print Media

Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books.

3.Magazines

Magazines are another type of popular culture print media. Magazines like TIME and Reader's Digest include information which is all-pervasive. Many magazines have editorial calendars, which provide information about special issues or features planned for the year.

Reference: http://legacy.kctcs.edu/newspublications/stylebook/mediatypes.htm

4.Newspapers

A newspaper carries all kinds of communication related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc. Apart from this, it also includes topics which are in lighter vein like cartoons, crosswords, Sudoku, movie reviews, book reviews, puzzles, crosswords, etc.

Reference: http://www.buzzle.com/articles/different-types-of-mass-media.html

5.Booklets and Brochures

Booklets and brochures are a part of the promotional literature of a product, or an organization. There are two types of booklets and brochures.

Reference: http://www.buzzle.com/articles/different-types-of-mass-media.html

New Age Media

With the advent of Internet, we are now enjoying the benefits of high technology mass media. Mobile phones, computers, and Internet are often referred to as the new-age media. Internet has opened up several new opportunities for mass communication which include e-mail, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others which are booming today.

6.Mobile Phones

Mobile phones have become a boon to mankind. It has made communication possible at anytime, and from anywhere. Nowadays, a smart device like a mobile phone is not only used for interaction, but also for other technical utilities like operating pumps from remote locations, etc. Today, we can stay in touch with the whole world via Internet on our mobile phones.

Reference: http://www.buzzle.com/articles/different-types-of-mass-media.html

7.Internet

This is the most important device of the new age media. The discovery of Internet can be called the biggest invention in mass media. It has become one of the core means of mass communication. We cannot think of leading our lives without it.

Reference: http://www.buzzle.com/articles/different-types-of-mass-media.html

8. Film

'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film also called filmstock, historically the primary medium for recording and displaying motion pictures. Many other terms exist—motion pictures or just pictures, the silver screen, photoplays, the cinema, picture shows, flicks—and commonlymovies

 Reference: http://en.wikipedia.org/wiki/Mass_media

9.Outdoor media

Outdoor media (also well known as Out-of-home media,place-based media)is a form of mass media which comprises billboards, signs, placards placed inside and outside of commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, and skywriting, product placements in movies, aerial advertising, eletronic kiosks, ads in elevators, banner displays on ATMs, sidewalk chalk messages, etc. Many commercial advertisers use this form of mass media when advertising in sports stadiums.

 Reference: en.wikipedia.org/wiki/Mass_media

10.Primitive Media

The work of human hands has primitive charm. Primitive media bear the marks of the human touch. A child's scribblings on the wall; a maiden's kolam before every home on the street; a sand artist's sculpture on the sea shore. Primitive media, unlike mainstream media, have no implicit or explicit agenda. They may paint, sketch or write.

Reference: http://www.angelfire.com/nd/nirmaldasan/editorials/february2007.html