Social
group is a group of people being characterizes
by age, culture, language, religion, etc. Different media is used by different
group such as kids, teenagers, adults, and elderly.
Kids
Television nowadays is availed in every household. Young kid
generally heavily use on this media since it provide moving images and sound
that easy to understand by everyone. There are also multiple channel to be
choose , either they can watch cartoon movie or teaching lesson channel. The
uses of this media can improve the relationship of a family when parent watch
movie with their children. Kids also read a lot of books. they enjoy reading
with books that full of graphic, colors and tales.
Teenagers
Music are very
popular within this social group. They listen to difference types of music and
song until some might become crazy with pop stars. It is comment that teenagers
carrying a mp3 or mp4 anywhere. Besides
that, they are given lots of opportunity in using electronic media such as internet
and mobile. A mobile phone is also a
need for teenagers. It has been a hobby to use phone to communicate with
friends. Not by speaking communication but texting hundreds of message per day.
While internet is wide use for social network such as Blogger, Facebook ,
Twitter and etc.
Adults
This social group variety of media in their workplace and daily
life. They use press media such as newspaper, magazine to obtain latest
information. At the same time, they get in touch with the digital media such as
internet and Smartphone. Its bring convenient in their life as well as their
work to increase the company profits.
Elderly
This social group is vary use on technology. They more preferring
traditional media such as newspaper,
books, and so on. Most of them dislike using modern technology because it is
too complex to them to use. However, there are still some modern technology
media is acceptable for them such as fixed phone and television because these two
media is invented for decades.
As a
result, same media could be used by many social group, but the functional and usage
being used are different for everyone.
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